Rob Lilwall is a person who, through taking an adventurous attitude to life, has achieved the extraordinary. In the last two decades, he has embarked on expeditions by bicycle and on foot, covering over 80,000 km of the world’s land surface, including across Siberia and the Gobi (in winter), China, India, Pakistan, Afghanistan, Papua New Guinea, Australia and Iran. National Geographic have made two television series about his exploits, and he is the author of two books, Cycling Home From Siberia and Walking Home From Mongolia.
As a keynote speaker he has inspired tens of thousands of people around the world, with corporate clients including the likes of Nike, Microsoft, HSBC and Thomson Reuters. In his keynote speeches, Rob tells exciting stories of adventure – such as surviving at -40, getting lost in jungles, and pedalling across Afghanistan. But at the same time, he weaves in powerful reflections about the attitudes he has nurtured in order to thrive amid the fear, the uncertainty and the opportunity which he has faced. These attitudes involve embracing challenge, understanding fear, practicing self-care and having a collaborative mindset – all highly relevant for today’s fast changing and unpredictable business environment. For beyond our IQ, qualifications and experience, it is having the right attitudes – the attitudes of adventure - that can make all the difference.

Intercontinental Hotel - Assistant Director of Sales & Marketing
Over 10 years of experience across all segments of Sales & Marketing department at both Business Hotels & Resorts. Extended experience in Reservation & Revenue management. Result-driven with genuine focus in talent retaining & sustainable business development.

Ebru Demirel was born in Ankara in 1972. She graduated from Bilkent University in 1992 from Tourism and Hotel Management.
Ebru is president of her family company Asya International Movers based in Turkey, where she has been working for the last twenty-eight years. She has extensive experience in international moving and relocation services. While working at Asya she started Bedel Mobility Solutions in 1996 to offer immigration and relocation services for their clients in Turkey and she has been the CEO of Bedel since then. She is managing Asya together with her 2 sisters and father who is the founder of the moving company.
Ebru has served at the board of FIDI (www.fidi.org) between the years of 2013 – 2022 and she became the president of the association in April 2019 during the annual conference held in Amsterdam. Ebru also takes active roles at the fine art (ICEFAT) and international movers (IAM) associations` committees for helping the industry where she has been involved in more than 2 decades. Ebru is at the board of Trustee of a nonprofit association (Sema Yazar Gençlik Vakıfı) for supporting young and talented people with college scholarship in Turkey. She is the liaison officer of IWI (International Woman Club of Istanbul). She is a marathon and ultra-trail runner and lives in Istanbul Turkey.

Bill Graebel serves as the Chair and Chief Executive Officer of Graebel Companies, Inc. Since
joining the company in 1975, he has served in many roles, including General Manager; Senior
Vice President of Sales and Marketing; President of Graebel Movers and Graebel Movers
International divisions and Chief Operating Officer.
Under Mr. Graebel’s leadership, Graebel Companies, Inc. has experienced rapid and sustained
growth, and the company now provides services in 165 countries. Thanks to his efforts, Graebel
is an industry leader in global relocation management services, supporting clients worldwide in
accordance with the company’s core values of Truth, Love and Integrity.
His peers also recognize Mr. Graebel as a leader in the relocation industry. He frequently
speaks and lectures at industry events worldwide and has served on the Board of Directors of
Worldwide ERC®
.
Mr. Graebel earned a Bachelor of Science in Economics and Political Science from Colorado
College and has received the Distinguished Service Award and Senior Global Mobility Specialist
designation from Worldwide ERC.

Cedric Castro is the third generation to lead the family owned Mobilitas / AGS Group. Cedric joined the company in 2001 as internal auditor. He set up the group audit department and took over the M&A department. Going forward he held various management positions and became the group CEO in December 2015. The family group which originally focussed on removal and relocation services has since diversified its activities to include records management services (physical and digital), property management and heritage services (a division of interdisciplinary expertise specialising in the conservation, restoration, digitization and sharing of cultural, historic and artistic heritage). The group comprises more than 220 subsidiaries and branches with 4400 employees in 97 countries across all its activities.

In addition to his position at Mobilitas, Cedric is Member of the FIDI Board as well as an Advisor on Foreign Trade to the French Government (CCE) in South Africa.

Cedric holds degrees in accounting and finance as well as a diploma in the moving and transport industry.

Annika has extensive leadership experience from both large global corporations such as Alfa Laval, Ericsson, Samsung, Stanley Security but also smaller companies such as Ventelo and Lernia. Her areas of expertise area management, sales & marketing, business developments and business transformation. Annika has held positions such as CEO, Vice President, Head of Business Area, Sales & Marketing Director etc. The interest for leadership came early in her career and she is now also a trained counsellor working with youths in her free-time.

Alamgir Shah was born in Pakistan in 1961.

After competing his Bachelors in Political Science and History he went for an internship with a local moving company where he got trained and learnt various aspects of moving. After he completed this successfully he went to Dubai to find a suitable job but since Dubai in those days was so basic he returned to Pakistan to join another moving company. He progressed well however, he was then approached by a newly formed company in 1985 where he worked for about three years before establishing Freeline Movers.

It was finally in 1988 when he started Freeline Movers on a very small scale with a limited budget.
Luckily they acquired some major contracts giving them a good break to stabilise and expand.

Today they are firmly established as one of the most popular moving companies with branches in all major cities of Pakistan including a branch in Kabul, Afghanistan.

All the offices except Kabul are owned by the company including two larges warehouses in Karachi and Islamabad with an adequate fleet of vehicles for each branch.