John Mason International is celebrating worldwide success after receiving gold and platinum Hermes Creative Awards for two of its integrated marketing campaigns.
The campaigns were created by marketing communications agency, Carswell Gould, which produced videos, web pages, artwork and social media posts and engagement for both.
The Hermes Creative Awards highlight excellence among creative professionals involved in the concept, writing and design of traditional and emerging media, and are administered by the Association of Marketing and Communication Professionals. Other winners include the likes of Deloitte, IBM and Time Warner.
The first campaign, ‘Where’s Mick?’, celebrated Australia Day offering two people the chance to win a trip Down Under after watching and sharing a clip of a colourful Mick Dundee-esque character wreaking havoc in London. The cross-platform project saw Carswell Gould and John Mason take home a Platinum award in Consumer Engagement, and an ‘Honourable Mention’ in the YouTube Video category.
The second campaign, ‘Mission: Moving to Mars’, saw Carswell Gould go intergalactic with an April Fool’s Day stunt that capitalised on recent announcements to push the boundaries in space exploration. The project, which included a video announcing John Mason as removals partner to NASA for its 2023 Mission to Mars with an endorsement from Donald Trump, won Gold in the Integrated Web Campaign category.
The two campaigns generated reach of over 350,000 and engagement of nearly 50,000 on John Mason’s social media channels over a three month period. “We are very proud and exceeded our client’s expectations by delivering high quality and creative integrated campaigns,” said Carswell Gould’s creative director Ed Gould, who took the lead on both projects. “This work demonstrates our big ideas and big ambition, and shows that we have what it takes to beat the big boys. Over 6,000 companies from across the globe, including Saatchi & Saatchi and Ogilvy, entered these awards and it feels great to be punching above our weight.”
“The overall cross-platform integration for both projects was fantastic,” said Simon Hood, sales and marketing director at John Mason International. “Carswell Gould came up with some brilliant creative concepts, and its end-to-end service for both campaigns ensured that we brought home the gold – and platinum.”