OMNI looked at ways in which companies could expand their businesses profitably during the conference in Seville with a panel discussion, moderated by Mark Oakeshott and featuring Joleen Lauffer from Aires and Cedric Castro from the Mobilitas Group.
Mark Oakeshott gives advice at OMNI
Mark Oakeshott, from Mark Oakeshott Consulting LLC, addressed the OMNI conference in Seville to give his slant on the market, how it’s changing and how movers can be more effective
Mark Oakeshott has been involved in the moving industry all his working life. He started with Pickfords in 1978 and stayed with the company when it bought Allied Van Lines in 1991 and through the SIRVA years. He spent a short time working with Crater pioneering video survey technology before setting up his own consultancy in May 2018.
Jacob Rasmussen rejoins Aspire Mobility Group A/S
Aspire Mobility Group in Denmark has announced the appointment of Jacob Rasmussen as Director of Moving Services.
The announcement marks Jacob’s return to the Aspire Mobility Group having left the company in 2011 to work for a major international competitor. Jacob takes over the role from Sara Lyrum who has recently been appointed Group Director following the retirement of Gunnar Moeskjaer.
Philippa Robinson elected to OMNI Board
Philippa Robinson has joined the OMNI Board. She was officially voted to the position by the OMNI
membership at the network’s annual conference in Seville in April.
Harnessing new technology in the moving industry
Wiebe van Bockel, CCO Voerman International, addressed the OMNI conference in Seville to offer his opinion on how the industry has embraced technology and provide an insight into how his company has become a recognised leader in this respect.
Sara Lyrum takes over from Gunnar Moeskjaer at Aspire Mobility Group
Sara Lyrum has taken over as Group Director for Aspire Mobility Group in Copenhagen, Denmark, following the retirement of Gunnar Moeskjaer after over 30 years in the moving industry.
Gunnar started his moving career with Santa Fe in Hong Kong in 1988, he moved to Singapore with the company in 1993 before returning to his native Denmark in 2000 to join moving company Bach & Salicath. Two years later the company bought Mobeltransport Danmark which rebranded its international moving and relocation division in 2013: Aspire Mobility Group.
Suddath: Driving Innovation for 100 Years
Global Leader in Moving, Relocation and Logistics Celebrates Centennial
A century ago, Carl Suddath had little more than a dream when he bought a failed moving company
to start up his own business. Armed with a couple of small trucks, two mules and a cart, Suddath saw
opportunity in a 7,000-square-foot warehouse. Today, The Suddath Companies celebrates its 100th anniversary as a transformed company that is driving change and innovation across the moving, mobility and logistics industries.
Venezuelan Electricity Outages
Zenaida Romero of MI Global has advised us that problems with the national electricity supply is effecting internet and telephone services.
Authorities are gradually restoring electricity services but these efforts are taking some time.
Please expect interruptions and delays in communications.
Lance Allen joins Aires
Aires in the USA has announced that Lance Allen, GMS, has joined the company as General
Manager of the West Coast Region. In his role, Lance will be responsible for the continued
growth and development of Aires’ business in the region.
Lance has over 30 years of mobility industry experience having worked extensively in the
United States, Asia, Africa, and the Middle East. He has worked for relocation management,
destination services, and household goods shipping companies over the course of his career,
specialising in strategic company development in key markets, client relationship building,
and team development.
“We are excited to have Lance join Aires,” said Aires’ President Jeff Wangler. “His years of
experience will be a great asset to our company as we continue to expand and develop our
West Coast presence. Lance brings the perfect mix of abilities to Aires, from building
strategic alliances with clients, to developing successful operations and management teams,
to successful business development and growth.”
Most recently, Lance was based in Hong Kong, serving as the Managing Director for North
Asia for a leading mobility firm. In that role, he oversaw all business lines in the North Asia
Cluster, serving as a member of the senior leadership team. He will directly apply his years
of management experience in his new role with Aires.
“Being a service provider and partner with Aires, I have admired the organisation for
decades and now I have the opportunity to be part of their team,” said Lance. “Aires is a
true market leader in the mobility industry, and I feel honored to be joining such a strong
and professional organisation.”
Lance received a bachelor’s degree in finance from Indiana University and a Master of
Business Administration from Pepperdine University. He has been instrumental in
establishing CSR, ISO, and other relevant certifications for organisations throughout his
career. He has also served within several industry organizations, including the Board of
Governors for the American Club and the Board of Governors for FIDI-Asia (during which
time he also served as Vice President and President).
Enhancing the Mobility Journey without Increasing Costs
By Vaida Paulauskaite, Global Client Service Manager, Aires
More often we see companies tasked with the balancing act of developing a competitive
global mobility program while maintaining/reducing costs. Mobility teams are challenged to
act as business owners who do more with less, while simultaneously enhancing the mobility
experience – which is at the centre of all initiatives.
Here are some tips on how to enhance the mobility journey without adding costs to your
program:
Homework Share
- Engage partners to do ‘homework’ on the programme elements they are responsible for.
The intent of this exercise is to gather consultative advice relevant specifically to your
programme. This will help evaluate if the package offering is competitive and if all services
are still adding value to the overall programme. Encourage your partners to share what
other companies are doing to fine-tune the programme and stay agile. - Review assignee feedback, either through the partner tools and resources or conducting
your own additional internal survey to gather notes on what works and what doesn’t. - Review your program exceptions to find process improvements that will allow you to
manage the program more effectively and/or reduce costs. To give an example: your
relocation exception data indicates that the top category of spend is for temporary living
extension. Following close analysis, you find that families find it challenging to find new
homes in that location due to limited destination support they receive through the current
programme. Because of this review, you decide to provide an additional day of home search
support to future relocation packages, which is more cost effective than an additional month
of corporate housing extension and helps to reduce the number and costs of these
exceptions. - Review actual benefit utilization. You may find that a certain benefit is underutilized;
however, its cost opportunity is high. By removing it from the standard package, it will give
you room for considering a different service in another area that would complement the
assignee’s experience.
Say Yes to Technology
- New HR/Global Mobility technology solutions keep cropping up, which can give you a great
view of your mobility programme at your fingertips. This allows more room for you to be
strategic, efficient, and consultative with the businesses you work with and to address more
specific programme requirements and changing needs. - Review the needs and demographics of your managed population to evaluate how much
technology they need, and what type of service would be the right fit. For example, some
assignees may find online language courses or web tool cultural training more attractive due
to added flexibility of being able to use whilst still at their home location, in comparison to
class-based or one-on-one sessions at the host location. Such an alternative solution would
not only meet the individual assignee needs and demonstrate your programme’s flexibility,
but also would generate some cost savings as a technology solution. - Embrace various additional technology resources, such as video surveys for the household
goods move, especially if the assignee has very few items to move. It takes less time out of
their day to manage it, and the movers are well equipped in preparation. You may also create short videos to demonstrate what the new office location is like. The opportunities for technology are limitless.
Flexibility
- Consider offering flexibility to the relocating assignee, catering to their individual needs. As
an example, we see a trend of people ‘traveling light’. For example, they may not require a
20-foot container, which the company budgeted for. Perhaps they can instead utilize a small
air shipment or excess baggage in lieu of the full container shipment. Consider that they
could also receive an additional flex-benefit to complement their individual needs, such as
language training or reimbursement of a nanny or dog-sitter on the day they are moving.
Social Integration
Within the mobility packages, social integration is sometimes overlooked, even though it is a
very important factor for the overall mobility experience of the relocating assignee and their
family. Transferee surveys indicate that they often feel a sense of disconnection and
loneliness when relocating. Here are some tips that will help boost morale and inclusion:
Provide access to socializing and networking opportunities for the assignees,
spouses/partners and children relocating to the same location. Perhaps sign them up for
next 3 events.
- Share social company group pages if available.
- Offer corporate membership to expatriate organisations.
- Assign mentors in the office who may have gone through a similar relocating/ settling-in
experience that they could connect with. - Include spouses throughout the process, for them to feel just as much supported and
connected.
Solutions are limitless. Explore the above initiatives, share your success stories with us, and
surround yourself with innovative partners and programme stakeholders to build and
enhance your brand as the best employer. Keeping the businesses pleased with the most
effective cost management.